Rotiform - a modern wheel brand

Rotiform – Trendy Wheels for the Enthusiast

When it comes to wheels that combine design with quality, Rotiform is a name that constantly appears in the car world. Whether it’s stance cars, track cars, or sports cars, Rotiform has established itself as one of the most sought-after manufacturers on the market. In this article, we take a closer look at the brand’s history, its unique design philosophy, and some iconic cars that over the years have worn Rotiform wheels.

History Behind Rotiform

Rotiform was founded in 2009 in the USA by Brian Henderson and Jason Whipple with a vision to revolutionize the wheel industry by offering stylish and innovative wheels. With a passion for car culture and a drive to create something unique, the company quickly grew and became a favorite among car builders and enthusiasts worldwide.

In 2017, Rotiform became part of Wheel Pros, one of the biggest players in the wheel industry. Wheel Pros also owns other well-known brands such as American Racing, Fuel Offroad, and XD Series. Through this acquisition, Rotiform was able to expand its range and production capacity while maintaining its characteristic design philosophy and cool image.

What sets Rotiform apart is its designs. The company creates wheels that not only look good but also improve the car’s performance and driving experience. By using different manufacturing methods such as Forged and Flow Form, Rotiform can produce lightweight yet extremely durable wheels that meet high demands in both appearance and function.

Wheel Pros Becomes Hoonigan

In October 2023, Wheel Pros announced that they are undergoing a rebranding and changing their name to Hoonigan. This marks a new era for the company, where they aim to strengthen their connection to motorsport culture and enthusiasts worldwide. Hoonigan, originally founded by Ken Block, has long been an icon in the automotive world, known for groundbreaking content, unique builds, and a community fueled by passion.

Through this rebranding, Hoonigan wants to continue building on Block’s legacy and unite its wide range of brands under a stronger and more passionate identity. The company now offers not only wheels through Rotiform but also other parts such as tires, lighting, suspension, and accessories. The goal is to reach a broader audience and inspire everyone from enthusiasts to everyday drivers to express their style through their vehicles.

Car Builds with Rotiform Wheels

Rotiform has been involved in countless car builds over the years where their wheels have played a central role in defining the character of the cars. Here are two particularly iconic projects:

Ken Block’s Audi S1 Hoonitron

Ken Block, known for his incredibly spectacular Gymkhana videos, took the car world by storm when he unveiled the Audi S1 Hoonitron. A fully electric drift machine inspired by the legendary Audi Sport Quattro S1. To match the aggressive bodywork and extreme performance, custom Rotiform wheels were chosen—designed to withstand the massive stresses they were subjected to and provide optimal grip during intense drifting. These wheels showcased Rotiform’s ability to create products that are not only visually striking but also technically advanced.

Jon Olsson’s Lamborghini Huracán

The Swedish skier and entrepreneur Jon Olsson is known for his wild car builds, and his Lamborghini Huracán was no exception. The car received an extreme makeover with a unique camouflage pattern and a range of performance upgrades. To complement the aggressive look, Jon chose a set of custom Rotiform wheels, which not only gave the car an even rawer appearance but also optimized its performance. This project quickly became an internet favorite and another confirmation of Rotiform’s iconic status in the car world.

Why Choose Rotiform?

There are several reasons why Rotiform has become so popular among car enthusiasts worldwide:

• Unique designs – Rotiform offers a wide range of wheels in both classic and clean styles.
• High quality – Manufactured with modern methods to ensure durability and low weight.
• Exclusivity – Many models are available only in limited editions, making them highly sought after.
• Fits everything from stance to racing – Whether you're building a show car or a track day car, Rotiform has something for you.

Rotiform has quickly become one of the most respected wheel brands in the world. With their stylish design, high quality, and collaborations with some of the most well-known figures in the automotive world, they continue to set trends and inspire car enthusiasts everywhere. Through their connection to Wheel Pros and Hoonigan, Rotiform strengthens its position within motorsport and car culture. Whether you're looking for wheels for your show car, your daily racer, or something in between, Rotiform is a brand that delivers both style and performance.

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